Business Design
The Business Design method enables the innovator to design a market access strategy for his/her project.

To design the best strategy with limited experience and in a context of uncertainty, innovators must answer to key questions: «What sells? To whom?»
Innovators must collect clues, and piece them together to deduce the most adequate strategy at a given time.
Through this method, he/she will explore 5 major areas:
New Idea, Usages, Ecosystem, Offer and Business Model.

each of these areas will allow the innovator to obtain 5 proofs of value of his/her project: Legitimacy, Desirability, Acceptability, Feasibility and Viability.

Business Design Approach

Where we come from Effectuation theory
The effectual logic, theorized by Professor Saras Sarasvathy (www. effectuation.org), describes the decision process specific to the launch of a project in an uncertain environment. While the resources are scarce and the goals are not easy to determine precisely, the effectual approach shows that the innovator progresses step by step starting from his own means and identifies continuously the effects created by these means in order to take advantage of them and to push his project forward.
The values we have The human at the core
Years of experience and mentoring have proven it to us. The strength of an idea, of a project is inherent to the human, the collective intelligence, dialogues and interactions. We are convinced that an innovative project strongly depends on the people who carry it. Henceforth, our solutions grant an important role to the people, to their personality, by providing them the opportunity to be at the center of the strategy of their project and to do a continuous “Business discernment” job.
What we use The ISMA360® Method
ISMA360®, developed by Dominique Vian, Professor at Skema Business School in Sophia Antipolis, is the first systemic method in the field of innovation marketing to present, in an organized and linked way, all set of 13 variables and 35 questions specific to an innovation context. The method was the subject of a thesis and a book. Researches in the field of management and entrepreneurship are still carried on for this method.